Linda Boff is GE’s Chief Marketing & Communications Officer, Vice President, Learning and Culture and President, GE Foundation. She oversees global marketing, corporate communications, brand, content, digital, and sponsorships, while also managing GE’s global learning and GE’s philanthropic arm. She also co-leads the GE Women’s Network. Having marketing, communications, learning and philanthropy tied together opens many opportunities to expand and show GE’s impact on the world.
Boff brings a strategic mindset, global perspective, and expertise in communicating with our key stakeholders. Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media technology and content have driven strong results in global brand growth and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.
Passionate about all things digital and the future of media and communications, Boff is recognized as one of today’s most influential marketing executives. She was named 2017 AdWeek Grand Brand Genius and is a 2016 Matrix Award winner among other accolades. Boff is a past Chair of The Ad Council and a member of the ANA Executive Committee and Marketing 50.
Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of NBC Universal. Boff joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive Vice President for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children.
Boff earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two children.
Stephen Kennedy is the VP of Marketing and Head of Digital, Media and Brand Communications for Nestlé USA. He is responsible for providing functional leadership of multiple centers of excellence and Nestlé’s in-house digital agency in support of beloved brands such as Nestlé Toll House, Coffee-mate, Hot Pockets, Nesquik, DiGiorno and Stouffer’s. As head of the Media Center of Excellence, his focus is on driving the profitable growth, competitive advantage, and business impact of all paid media through omni-channel audience-led planning and performance marketing. Through the management of the Brand Communications Center of Excellence and their in-house digital agency, he supports all brands at Nestlé USA in defining their brand and communications strategy, as well as their creative and advertising development. He also leads efforts focused on accelerating digital capabilities to help drive the organization’s transformation to a best-in-class, digitally-powered consumer experience.
Before joining Nestlé, Stephen spent 10 years at Domino’s Pizza where he led Digital Marketing and Media, Delivery Innovation, Loyalty Marketing and Strategy and Insights. Prior to Domino’s he held marketing strategy roles at Campbell-Ewald, General Motors and Borders Group, Inc. He has a Bachelor of Arts degree from the University of Michigan and a Master’s degree in Business Administration from Eastern Michigan University.
As Executive Vice President and Chief Corporate Affairs Officer, Sally Susman leads engagement with all of Pfizer’s external stakeholders overseeing global policy, communications, government relations, corporate responsibility, investor relations and the Chief Patient Office. She also serves as vice chair of The Pfizer Foundation.
Before joining Pfizer in 2007, Susman held several senior communications and government relations roles at Estée Lauder Companies and the American Express Company, including a posting in London with responsibility for all of Europe. Earlier in her career, she spent eight years on Capitol Hill focused on international trade issues and was Deputy Assistant Secretary for Legislative Affairs in the Clinton Administration.
Currently, Susman serves as co-chair of The International Rescue Committee, one of the world’s largest humanitarian aid organizations, and on the board of WPP, the U.K.-based global advertising and marketing company. She is also a member of the Council on Foreign Relations. She is a frequent commentator in newspapers, magazines, podcasts and broadcast programs and was named a 2019 Top Voice on LinkedIn.
Susman graduated from Connecticut College with a B.A. in government and studied at the London School of Economics.
Harris Beber is CMO of Vimeo, the world’s leading all-in-one video software solution. He is responsible for scaling Vimeo’s community of video professionals, businesses, and brands. previously served as CMO, Direct to Consumer at The Nature’s Bounty Company, and held various senior marketing positions at Amazon, Shutterfly and 1-800-Flowers.com. In 2010, he successfully sold his retail eCommmerce business Giftback, that pioneered pairing charitable giving with everyday purchases. He holds a B.A. and MBA from Binghamton University.
Luis is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years’ experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.
Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Meg leads Twitter’s Revenue Product Specialist organization, overseeing all go-to-market and commercialization efforts. Her team focuses on supporting clients and partners in finding success across Twitter’s products and solutions.
Prior to Twitter, Meg worked at The Coca-Cola Company in Brand Management working across key flagship brands driving business strategy, innovation, marketing and customer engagement efforts.
Meg received her undergraduate degree from Boston College and MBA from University of North Carolina, Chapel Hill. Follow Meg at @meghaley6 on Twitter.
Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Brian is “one of the 21st century business world’s leading thinkers” and The Conference Board claimed that Brian is “the futurist we all need now.”
Over the past 20 years, Brian studied the impact of Digital Darwinism on businesses, markets and society. In his work, he explores the evolving future of innovation, digital transformation, experience design, the cognitive enterprise, and technology’s effects on human behavior.
His insights on the state and future of digital trends have made him a go to resource among leading brands, media, and celebrities.
Douwe joined Piedmont as Chief Marketing Officer in 2020 at the start of the COVID-19 pandemic. He leads all the Brand growth efforts, including communication, physician outreach and marketing for the 115-year young not-for-profit healthcare system and helps their 23.000 employees and 2500 clinic members make a positive difference in the 2.7 million lives they touch every year, virtually and across their 800 hundred locations.
Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, ecommerce, diversity and capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years.
His business impact has been widely recognized through the inclusion in Ad Age’s Creativity 50, induction in the Shopper Marketing Hall of Fame, inclusion in CIO Views “2021 Top 10 Most Inspirational Business Leaders”, Lion-, Effie-, Halo-, Webbie- and D&AD awards, 4 national CMO awards and invitations to present at the Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing and the White House (2016).
Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts as the Dean for the Brand Marketers Academy at the Cannes Lions School, board member with the Association of National Advertisers (ANA), member of several CMO organizations, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.
He graduated from the School of Economics and Business at the University of Groningen, Netherlands.
Thanassis Thomopoulos is an expert in technology and innovation, and their impact on marketing, business and our societies.
Skilled both in Computer Science and Management, he has always held positions at the crossroads of technology, businesses and our societies.
After twenty years of experience in consumer brands as well as B2B corporations, he joined Google as Data Strategy lead.
He is the founder of Augmented Fifth, and supports companies with their Digital Transformation, focusing on how to unlock value with data.
David Encizo leverages marketing technology and innovation to improve business outcomes. Scientist by training, he approaches digital marketing as if it’s a never-ending experiment with real revenue at stake. The data generated by MarTech creates near-infinite opportunities to understand what’s working, what’s not, and to generate hypotheses to test, understand, and improve. He cuts through the noise to hone in on what matters, what doesn’t, and sets a clear direction to improve the business with strategic technology initiatives.
At Wells Fargo, David currently leads social media technology and operations where he ensures team members have the best tools and technology at their disposal to perform key social media functions at scale.
He is currently undergoing an effort to modernize Wells Fargo’s social media technology architecture while enabling seamless integration with the rest of the marketing tech stack.
Sabrina Rodriguez is an international digital marketing transformation leader with 10+ years’ experience building award-winning teams and Global Centers of Excellence, always with the goal of fueling business growth through scaled innovation and upskilling. Sabrina has worked across the UK, France and Brazil and in multiple industries including Telco, Finance and Advertising. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an active industry speaker and juror, having supported the Drum’s Social Buzz Awards, CIPR Excellence Awards and IPA’s #SocialWorks committee specializing in measuring social effectiveness.
Having first started her research career at Nielsen as an Emerging Leader, Jenna went on to become Research Director in both London and New York, where she focused on global digital analytics. Following her time at Nielsen, Jenna led bespoke client consults at Google on their Human Truths team. Jenna now resides in Brooklyn with her husband Patrick, daughter Natalie, and pup Bridget.
Pam Quandt leads sales and marketing operations in the Midwest for Condé Nast. With expertise in managing enterprise-wide monetization strategy, Quandt directs a senior team dedicated to creating advertising partnerships that deliver measured results in an ever-changing marketing landscape. Her business acumen and background in media, marketing, and advertising have been instrumental in the Midwest’s tremendous growth. Prior to joining Condé Nast, Quandt was the publisher of WeddingWire and led marketing teams at Brides.com, Maxim and early stage start-ups.
Jad Khalil is an experienced and self-motivated Digital Marketing professional. He started his career building his own business in Lebanon, since then he moved to France, then Ireland where he joined Google as an account manager specialising in lead generation.
Moving through the fast-paced Google system he worked as an Agency Development Manager in the MENA area, and more recently in his current role in the UKI area.
His core passion to develop SMEs has been evident throughout his career, with helping the geo-expansion efforts in Saudi Arabia to LSA launch in Europe.
Jamie is the Head of Marketing for The Globe and Mail’s Sophi.io, an AI-powered automation, optimization and prediction SaaS solution. She is responsible for marketing, communications and PR for The Globe’s internal startup that began in their innovation lab. Jamie has worked at a variety of startups as well as large organizations like KPMG and BMO where she developed marketing and communications strategies and executed them along with her teams. Jamie lives in Toronto, Canada.
Deborah Womack is an award-winning Marketing Transformation leader and Associate Partner at EY, having previously held leadership roles in consulting, clients and industry and digital agencies. Deborah acts as a trusted advisor, helping senior marketers and executives transform their marketing programmes into growth engines that deliver mutual value to customers and the business.
Deborah has 20+ years’ strategic and operational experience successfully leading the transformation of marketing, digital and data functions into data-driven, customer-focused organisations. Programs Deborah has led, have generated more than 750 million members worldwide, facilitating billions of conversations relevant to some of the world’s leading brands.
Ryan Smith has spent the past 15 years devoted to digital marketing with a focus on SMBs. His passion has taken him all over the world conducting digital marketing trainings to marketing professionals and executives. Many SMBs struggle with the basic understanding of how to implement a sound digital marketing strategy that returns a positive ROI or lack the knowledge of how to accurately measure what is working and what is not.
Co-Founder of Araxam, digital marketing consulting company, Vice President, Digital Marketing for New Road Advertising, and Adjunct Digital Marketing Instructor for the University of Miami.
Cara has been leading the global solutions team at Talkwalker for over 4.5 years driving innovation for customers to help them understand the voice of the customer, optimizing the impact of their digital strategies, and leading the implementation of our largest customers. Additionally, she has over 12 years of experience consulting brands to solve business challenges and grow their business. She specializes in media measurement, consumer insights, and analytics, assisting brands to understand their paid, earned, and owned media, and how that can impact their reputation and brand strategy. Prior to Talkwalker, she worked in PR and marketing analytics advising the world’s leading organizations including PwC, Groupon, Johnson & Johnson, S.C. Johnson, PepsiCo, Kimberly-Clark, McDonald’s, USPS and Alcatel-Lucent.
Christopher Casale has had the opportunity to lead software development, technology implementation, operational improvement, and marketing projects over the course of a 20-year career. He is the co-founder of Araxam, a consulting company that specializes in working with SMB’s and startups to develop their marketing technology stack and define their overall growth strategy. He is passionate about helping businesses leverage technology to work smarter and believes in building strong team cultures that inspire the best in everyone on the team. He is also an avid New York sports fan.
David Gibson is an exceptionally skillful veteran of the local search industry, with over 11 years of experience in local digital marketing. During his time at Add People the SME Specialists, he’s worked his way up, from SEO Business Development Manager to Head of Operations at Known Locally.
His drive and belief in local businesses are core to him and his dedication to the pursuit of helping Mike, not Nike.
You might have seen him talking at events around the UK evangelizing his views on this and the importance of helping local businesses get online.
Dr. Mohamed Zaki is the Deputy Director of the Cambridge Service Alliance at the University of Cambridge. This research center brings together the world’s leading firms and academics to address service challenges. Mohamed’s research interests lie in machine learning and its application to Digital Manufacturing and services. He uses an interdisciplinary approach of data science techniques to address a range of real organizations’ problems, such as measuring and managing customer experience and customer loyalty. Other research interests include digital service transformation strategy and data-driven business models.
Mohamed’s research has been published in highly-ranked journals, Journal of Service Research, Harvard Business Review, Expert Systems with Applications, Journal Service Management, Journal of Business Research, International Journal of Operations and Production Management, PloS ONE, Journal of Production Planning & Control, Journal of Services Marketing as well as an edited book, book chapters and many conference articles. He is a recipient of international awards (2016 and 2017) from the Marketing Science Institute on customer experience analytics and digital customer initiatives. Also, he is a recipient of the 2019 Robert Johnston Award for Highly Commended Paper from Journal of Service Management, 2018 Highly Commended paper Award from Journal of Services Marketing, 2017 British Academy of Management best development paper award, 2015 Runner-up for the AMA Best Services Article, 2015 one of four finalists Journal of Service Research Best Article Award.
Mohamed also run several consultancy projects and train on customer experience, digital transformation, and the application of AI to predict customer loyalty and engagement. He is working on numerous projects with companies such as Manchester United, Thomson Reuters, Caterpillar, Lei Shing Hong Limited, Finning UK, Capital Machinery Limited, and Mitsubishi Heavy Industries. Mohamed co-founded a company (360cx.ai) – a spin-out from the University of Cambridge – that focuses on developing state-of-the-art AI algorithms to help firms retain and engage with customers/consumers across digital, physical, and social channels.
Christine is the Founder, CEO & Principal Consultant at 19th&CO, a woman-owned, women-led
consultancy exclusive to the design industry. Christine has been the Architect and Interior Designer for top design giants such as Gensler. Prior to this Christine was an advertising associate at
McCann Global New York. She is also the Founder and Advocate of women’s confidence via The JuDi Project.
Sav Khetan is the Vice President, Product at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.
Jamie Schmelzer, senior director of strategic growth with Johnsonville, is an insight-driven brand marketer with experience guiding teams on both the agency and client sides to never-been-done-before work that delivers for the business. He has worked with Johnsonville since 2015.
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