Linda Boff is GE’s Chief Marketing & Communications Officer, Vice President, Learning and Culture and President, GE Foundation. She oversees global marketing, corporate communications, brand, content, digital, and sponsorships, while also managing GE’s global learning and GE’s philanthropic arm. She also co-leads the GE Women’s Network. Having marketing, communications, learning and philanthropy tied together opens many opportunities to expand and show GE’s impact on the world.
Boff brings a strategic mindset, global perspective, and expertise in communicating with our key stakeholders. Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media technology and content have driven strong results in global brand growth and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.
Passionate about all things digital and the future of media and communications, Boff is recognized as one of today’s most influential marketing executives. She was named 2017 AdWeek Grand Brand Genius and is a 2016 Matrix Award winner among other accolades. Boff is a past Chair of The Ad Council and a member of the ANA Executive Committee and Marketing 50.
Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of NBC Universal. Boff joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive Vice President for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children.
Boff earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two children.
Harris Beber is CMO of Vimeo, the world’s leading all-in-one video software solution. He is responsible for scaling Vimeo’s community of video professionals, businesses, and brands. previously served as CMO, Direct to Consumer at The Nature’s Bounty Company, and held various senior marketing positions at Amazon, Shutterfly and 1-800-Flowers.com. In 2010, he successfully sold his retail eCommmerce business Giftback, that pioneered pairing charitable giving with everyday purchases. He holds a B.A. and MBA from Binghamton University.
As Executive Vice President and Chief Corporate Affairs Officer, Sally Susman leads engagement with all of Pfizer’s external stakeholders overseeing global policy, communications, government relations, corporate responsibility, investor relations and the Chief Patient Office. She also serves as vice chair of The Pfizer Foundation.
Before joining Pfizer in 2007, Susman held several senior communications and government relations roles at Estée Lauder Companies and the American Express Company, including a posting in London with responsibility for all of Europe. Earlier in her career, she spent eight years on Capitol Hill focused on international trade issues and was Deputy Assistant Secretary for Legislative Affairs in the Clinton Administration.
Currently, Susman serves as co-chair of The International Rescue Committee, one of the world’s largest humanitarian aid organizations, and on the board of WPP, the U.K.-based global advertising and marketing company. She is also a member of the Council on Foreign Relations. She is a frequent commentator in newspapers, magazines, podcasts and broadcast programs and was named a 2019 Top Voice on LinkedIn.
Susman graduated from Connecticut College with a B.A. in government and studied at the London School of Economics.
Luis is Head of Global B2B eCommerce Marketing at The LEGO Group and leads eCommerce marketing activity globally for the iconic toy company. On these years in the company, Luis has shape the digital shopper experiences in a global organization that reaches both children and parents with engaging content in more than 140 markets.
He is a regular writer and speaker about Digital Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specialized publications. He is also a member of the judging panels of industry leading awards, such as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background in computer science and has more than 18 years’ experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.
Specialties: Leadership, Digital Marketing, Strategy, Growth, Paid Search, Social Media, Display, Audience management, SEO, Digital Transformation.
Meg leads Twitter’s Revenue Product Specialist organization, overseeing all go-to-market and commercialization efforts. Her team focuses on supporting clients and partners in finding success across Twitter’s products and solutions.
Prior to Twitter, Meg worked at The Coca-Cola Company in Brand Management working across key flagship brands driving business strategy, innovation, marketing and customer engagement efforts.
Meg received her undergraduate degree from Boston College and MBA from University of North Carolina, Chapel Hill. Follow Meg at @meghaley6 on Twitter.
Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Brian is “one of the 21st century business world’s leading thinkers” and The Conference Board claimed that Brian is “the futurist we all need now.”
Over the past 20 years, Brian studied the impact of Digital Darwinism on businesses, markets and society. In his work, he explores the evolving future of innovation, digital transformation, experience design, the cognitive enterprise, and technology’s effects on human behavior.
His insights on the state and future of digital trends have made him a go to resource among leading brands, media, and celebrities.
Douwe joined Piedmont as Chief Marketing Officer in 2020 at the start of the COVID-19 pandemic. He leads all the Brand growth efforts, including communication, physician outreach and marketing for the 115-year young not-for-profit healthcare system and helps their 23.000 employees and 2500 clinic members make a positive difference in the 2.7 million lives they touch every year, virtually and across their 800 hundred locations.
Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, ecommerce, diversity and capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years.
His business impact has been widely recognized through the inclusion in Ad Age’s Creativity 50, induction in the Shopper Marketing Hall of Fame, inclusion in CIO Views “2021 Top 10 Most Inspirational Business Leaders”, Lion-, Effie-, Halo-, Webbie- and D&AD awards, 4 national CMO awards and invitations to present at the Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing and the White House (2016).
Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts as the Dean for the Brand Marketers Academy at the Cannes Lions School, board member with the Association of National Advertisers (ANA), member of several CMO organizations, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.
He graduated from the School of Economics and Business at the University of Groningen, Netherlands.
Thanassis Thomopoulos is an expert in technology and innovation, and their impact on marketing, business and our societies.
Skilled both in Computer Science and Management, he has always held positions at the crossroads of technology, businesses and our societies.
After twenty years of experience in consumer brands as well as B2B corporations, he joined Google as Data Strategy lead.
He is the founder of Augmented Fifth, and supports companies with their Digital Transformation, focusing on how to unlock value with data.
Jad Khalil is an experienced and self-motivated Digital Marketing professional. He started his career building his own business in Lebanon, since then he moved to France, then Ireland where he joined Google as an account manager specialising in lead generation.
Moving through the fast-paced Google system he worked as an Agency Development Manager in the MENA area, and more recently in his current role in the UKI area.
His core passion to develop SMEs has been evident throughout his career, with helping the geo-expansion efforts in Saudi Arabia to LSA launch in Europe.
David Gibson is an exceptionally skillful veteran of the local search industry, with over 11 years of experience in local digital marketing. During his time at Add People the SME Specialists, he’s worked his way up, from SEO Business Development Manager to Head of Operations at Known Locally.
His drive and belief in local businesses are core to him and his dedication to the pursuit of helping Mike, not Nike.
You might have seen him talking at events around the UK evangelizing his views on this and the importance of helping local businesses get online.
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