Customer data has always been relevant and disparate. However, the ongoing pandemic has made this more apparent as new touchpoints, the boom of digital channels and the rise of ecommerce have led to businesses being flooded with pools data. But with this new gold mine come a whole set of issues marketers need to be wary of.
Concerns about data privacy, a renewed spotlight on the problem of siloed data, the lack of data professionals and the complexity for data attribution, are just some of the areas of concern for marketers today. And during this three hour event we look to help them navigate through these pain points.
With one panel discussion looking at the current issues with data storage and utilization, we will also have a panel discussion looking at data privacy, regulations and what bands must do to retain their customer’s trust.
Between the two panels there will be the Tech Showcase, where for 15 minutes you will pick an innovative marketing technology that is transforming data attribution and aggregation for business.