A virtual half-day event exploring the latest technologies and strategies to harness the power of marketing automationWatch Here On Demand
All organizations have the same goal: higher revenue and faster growth at a lower cost. But many companies struggle to align their people, processes, and technology to achieve these objectives. Marketing automation plays a massive role in solving this problem.
The ‘new normal’ has brought a renewed spotlight on marketing automation, which enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
As one of the fastest-growing technologies categories, marketing automation is expected to show a 14% compounded annual growth rate (CAGR) over the next five years.
It facilitates many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing (ABM).
Initially used for large enterprises, automation tools have become more prevalent and scalable for small and mid-sized businesses. No wonder marketing automation is no longer a nice-to-have, it’s a must-have.
During this event, we will bring together leading experts along with cutting-edge marketing automation technology providers to uncover the current power of automation, what you should be doing/using right now, and explore what's next.